Reduced Meta CPL by 65.99% for Speaking Schools Australasia
Performance Marketing for Speaking School Australasia
Growth Hacking fot LeafEra
66%
Reduction in CPL
53,471
Impressions Delivered
THE CHALLENGE
- Speaking Schools Australasia was already running Meta ads to generate leads for its programs.
- Lead flow existed, but the cost per lead was too high for comfortable scaling.
- The existing campaigns were delivering leads at $44.64 CPL and $36.82 CPL.
- High acquisition costs were putting pressure on efficiency and future growth.
The goal was to reduce CPL while maintaining lead quality.
WHAT WE DID
- Restructured the Meta campaign setup to improve performance efficiency.
- Refined audience targeting using interest-based segments.
- Introduced broad audiences to give Meta more room to optimize.
- Used customer data to strengthen audience signals.
Built lookalike audiences from stronger inputs. - Improved campaign structure so the algorithm could learn more effectively.
- Integrated a more Reliable Payment Gateway : PayTM
- Added More Payment Option
- Made Checkout Transparent With Clear Charges.
THE RESULTS?
BOOM!!
- Achieved a 65.99% reduction in cost per lead.
- Reduced CPL from $44.64 to $15.18.
- Generated 52 Facebook leads.
- Reached 17,901 people.
- Delivered 53,471 impressions.
- Maintained steady lead quality while improving acquisition efficiency.
