SSA

Growth Hacking fot LeafEra

31%

Increase in Sales conversions

100%

Increase in Checkout Completion

THE CHALLENGE

Speaking Schools Australasia was already running Meta ads to generate leads for its programs.
Lead flow existed, but the cost per lead was too high for comfortable scaling.
The existing campaigns were delivering leads at $44.64 CPL and $36.82 CPL.
High acquisition costs were putting pressure on efficiency and future growth.
The goal was to reduce CPL while maintaining lead quality.

WHAT WE DID

Restructured the Meta campaign setup to improve performance efficiency.
Refined audience targeting using interest-based segments.
Introduced broad audiences to give Meta more room to optimize.
Used customer data to strengthen audience signals.
Built lookalike audiences from stronger inputs.
Improved campaign structure so the algorithm could learn more effectively.

Integrated a more Reliable Payment Gateway : PayTM
Added More Payment Option
Made Checkout Transparent With Clear Charges.

THE RESULTS?

BOOM!!

Achieved a 65.99% reduction in cost per lead.
Reduced CPL from $44.64 to $15.18.
Generated 52 Facebook leads.
Reached 17,901 people.
Delivered 53,471 impressions.
Maintained steady lead quality while improving acquisition efficiency.

I have had the pleasure of knowing Shweta for six years and working closely with her for three years at LeafEra. She is a remarkable marketing professional who excels in identifying and penetrating new markets, a testament to her strategic thinking and innovative approach. Shweta has a natural talent for networking, effortlessly connecting with the right people to drive business growth. Her exceptional negotiating skills have consistently secured beneficial deals for our company. Her dedication, expertise, and unwavering commitment to excellence make her an invaluable asset to any team. I highly recommend Shweta for her outstanding marketing acumen and her ability to deliver exceptional results.

Kameshwar Kota

Founder, Leafera